Cheng Shen Tan

A distinguished product design leader with a Master's degree from the University of Hong Kong, is renowned for his transformative impact on the design industry. His accolades include multiple Red Dot awards and iF design awards, highlighting his commitment to innovation and excellence. Tan's visionary approach to design has led to the creation of market-leading products and the establishment of design languages that have defined brands like Soocas and ABB ibus. His design of a Xiaomi ear thermometer, launched by Lei Jun and permanently collected by the National Museum of China, exemplifies his ability to blend technology with cultural significance. As a member of the China Industrial Design Basic Standardization Working Group and the China Industrial Design Association, Tan actively contributes to the advancement of design standards and practices.